Who We Are
Versus is a lifestyle and entertainment company focused on developing innovative concepts that will excite audiences and deliver unparalleled experiences. Bold creatives, disruptive visionaries and leading players in the industry are brought together at Versus, comprising a team that lives on the cusp of the next big thing. Beyond its own thriving collection of ventures within the hospitality, beauty and lifestyle industries, Versus has also gained recognition for its expertise in venue management and lifestyle/brand consulting. Versus is not for the conventional- in fact, we pride ourselves in breaking every rule we can find.
Within Versus Equity's portfolio, is the nationally recognized, award winning nightclub & lounge, Heist. A mecca for underground culture and massive mischief, Heist lights up Dupont Circle six nights a week with its high caliber curation of DJs and entertainment. Hidden behind its now iconic bullhorns, a wild world awaits.
Now, the Heist vibes are officially available beyond the bull horns at 1802 Jefferson Place. We're hyped to introduce the inaugural line of #HeistHappened apparel. We've taken our love for sneaks and sweats and wrapped it into a collection geared towards the dopest of D.C. Pick up a variety of sweatshirts, joggers, hats and more, all inspired by the illest spot in the city.
Meet the Team
Alyson Katz - Designer
This collection was designed and created by Alyson Katz. Following her graduating from the George Washington University in 2018, Alyson joined the Heist team as a marketing associate, specializing in the digital marketing, branding and social media management of Heist, as well as the various ventures of Versus Equity. Her creativity, innovative mindset and business savvy have contributed to numerous successful campaigns and projects during her time with the team. Pulling on these qualities, and mixing in a lifelong passion for art and a love of fashion, the first sparks were ignited for #HeistHappened apparel.
During initial meetings for the project, Alyson's sketchbook was opened, and the bones of the line became clear. Her minimalistic drawings would serve as the basis for designs, with many pieces incorporating or inspired by her hand-drawn creations. Incorporating themes from streetwear, nightlife and D.C. culture, she constructed the first collection #HeistHappened apparel. Take a peak at some of her sketches, pictured at the top of this page!
Devin Hoffman - Creative Director
After graduating from Duquesne University in Pittsburgh, Devin moved to Washington, D.C. to start her career. After working in fashion styling and PR representing hospitality, nightlife and fashion accounts, she sought out opportunities where she could continue to combine all of her interests. She started with rebranding the social media at Heist, to being in creative control of the entire nightlife brand, and then to becoming creative director of the hospitality firm at Versus Equity.
Andrew Cajas- Head of Photography
A California native in the heart of D.C., Andrew has spent the past three years photographing the DMV. Specializing in events, portraiture, beverage and lifestyle photography, Andrew consistently pushes himself to new limits with his content in both quality and ingenuity. He strives to capture the atmosphere of each moment in his photos, as a means to share it with the audience.